Choosing a CRM for Small Businesses
Choosing a CRM model for a small business can be a daunting task. There are dozens or even hundreds of considerations for many businesses, here are four items that should matter to every business.
Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
What can we learn from Cassatt’s demise?
There’s an interview with former BEA co-founder Bill Coleman in Forbes about the last days of his company Cassatt.
Bill Coleman is now the founder and CEO of Cassatt Corporation, a San Jose based software maker focused on data center...
Read more about What can we learn from Cassatt’s demise?...Seven Deadly Customer-Survey Sins
Presented here, in abridged form is the list of things to avoid if you want to generate positive and useful results without ruining your relationship with your customer or worse yet, generating a wealth of data with no practical use or way of...
Read more about Seven Deadly Customer-Survey Sins...What Blogging Means To Me (And You)
Note: This is part one of a three part series on my predictions for 2009 (see part two and part three). I will be covering predictions for blogging, HR and those made by others as the new year approaches....
Read more about What Blogging Means To Me (And You)...The Unbundling of the Corporation
Here is an interesting article from the New York Times on the impact the credit crisis is having on corporate models.
Part of the article discusses the transformation of corporate...
Read more about The Unbundling of the Corporation...Managing Design Projects! An Event for Project Man
There are lots of great events for designers, we even host a handful of them, but what about events for folks that are often behind the scenes managing the projects or programs, and products? The project management team here at Adaptive Path...
Read more about Managing Design Projects! An Event for Project Managers...Enable Google Analytics for your AdSense Account N
AdSense publishers will soon be able to view more detailed reports by linking their AdSense accounts to Analytics. Here's a quick tip that should help you enable Analytics in your AdSense account in less than 24 hours. Google is slowly rolling...
Read more about Enable Google Analytics for your AdSense Account Now...
